marketing workshops & training

Marketing workshops and training are designed to assist business owners and their staff gain or increase their marketing skills.

If you are new to marketing, or have a new business or staff, Planet Marketing can assist with in-house marketing training, or one-on-one sessions. The training is personalised to suit your business; from 1-hour short sessions up to full-day workshops.

Workshops can be held in-house at your own business, or off-site at a suitable venue. Catering can be provided if required.


Workshops and training can cover the following suggested topics:

  • How to start marketing your business
  • Getting staff involved and engaged in marketing
  • How to develop your brand
  • How to develop an effective marketing plan
  • How to implement marketing activities
  • Small business marketing tips
  • Creating images and photography do’s & don’ts
  • Online marketing
  • How to undertake public relations (PR) & media activities
  • Creating content plans, ideas and writing
  • Creating email campaigns and newsletters
  • Social media strategy, management & tips
  • And more – tailored to your specific needs


Specialist workshops are available for tourism businesses, including the following topics:

  • Tourism industry structure and distribution channels
  • Travel marketing
  • Destination marketing
  • Ecotourism and sustainable tourism
  • Undertaking effective sales calls
  • International travel marketing
  • Media & trade famils and working with the media
  • And more

Find out more about Tourism Marketing services.

Please Contact Us to discuss a workshop or how we can assist you and your business with your marketing training needs.