As business tools and audiences evolve, marketing in 2025 brings new ways to connect with customers and deliver engaging experiences. These trends revolve around technology, values, and data management and will provide opportunities for brands to thrive. This blog explores five key predicted marketing trends for 2025 and how Planet Marketing can help you navigate them and include them in your marketing strategy.
1. AI technology integration will continue growing
Artificial intelligence (AI) is already changing many aspects of daily life. If you don’t think you use AI, did you know that it’s already used in Google Maps, Netflix, Uber Eats and your camera phone?
In terms of marketing, AI integration will enable companies to do more with less. This means creating efficiency gains, enhancing customer interactions, and introducing immersive experiences. AI can assist with running data analytics, compiling customer segmentations, writing content, and can replicate human interaction through chatbots and virtual assistants. In addition, technological advances such as augmented and virtual realities can create meaningful customer experiences to explore services.
Note: ensure you consider security when using AI tools – don’t share your data, or your customer’s data, on open AI platforms. And make sure your staff aren’t either. This is increasingly becoming a real risk for businesses. Make sure you have an AI usage policy in place in your business – what staff can and can’t do.
2. Social media purchasing increasing
Starting off as an entertainment platform, social media has morphed seamlessly to a place of discovery. Now, social media platforms are transitioning again to become transactional ecosystems. Shopify reports that 82% of consumers use social media to shop which leads to an increase in purchases directly through social platforms such as Facebook, Instagram and Pinterest. The seamless integration of “Buy Now” buttons and in-app checkout features simplifies the consumer journey.
With increasing transactions moving through social media, it is important for companies to promote engaging content. Short-form videos, live streaming, interaction content (polls, Q&As, etc.) will dominate activity across platforms and help to enhance brand profiles and build connections with audiences.
3. Customers care about your values
ESG (relating to environmental issues, social issues, and corporate governance) is the recent term that companies are working with. ESG can be explained as the new ‘triple bottom line’ concept for businesses. ESG can be related to product claims, design, corporate management, and investing. Consumers are increasingly aligning their purchasing decisions with their personal values. According to a recent McKinsey report, more than 60% of consumers say they are willing to pay an increased price for a product with sustainable packaging. Promoting your company’s values through all avenues will become increasingly important to ensure consumers understand how your values align with theirs.
But beware of greenwashing – if you say you do it, make sure you do it. Audiences are now very savvy and expect complete transparency from businesses – so to avoid reputation risk, ensure you are completely honest in your ESG claims.
4. Get personal
Personalisation in marketing can help build trust and loyalty with brands. However, while being personalised was once a bonus, consumers now expect it. Modern consumers expect brands to understand their needs and provide tailored experiences. A report by HubSpot highlights that 80% of customers are more likely to purchase from a brand offering personalised experiences, while 71% feel frustrated when experiences are impersonal. Hyper-personalisation enables brands to use data to anticipate customer needs, creating more impactful interactions.
For companies collecting more customer data, it is very important and necessary to understand how to manage it to maintain security. See point below…
5. Data management is critical
Consumers are becoming more aware of their data rights and expect brands to handle their information responsibly. A Deloitte survey found that 83% of Australians are concerned about the security of their online data, and 60% are more likely to engage with brands that are transparent about data usage. Mismanagement of data can lead to reputational damage and loss of customer trust. Brands that adopt a privacy-first approach are likely to gain a competitive edge. For example, 57% of surveyed consumers are willing to pay more for services offering better control over their data, demonstrating the value of ethical data practices.
Understanding and adhering to consumer data and privacy rights will be increasingly important. However, access to more consumer data will always be a benefit for you.
In conclusion
Overall, 2025 is set to be an exciting year in marketing with many more ways to connect and engage with customers, get more creative and learn more about technology. Not sure where to start? Whether you’re exploring the latest technology, creating personalised customer journeys, or navigating ways to include these trends in your marketing strategy, we can help!
Planet Marketing provides practical and sustainable marketing advice – helping you determine what marketing suits your business best.
Naturally Better Marketing…
References
- How to Use AI for Marketing Analytics
- AI Predictions that Could Impact Marketers in 2025
- Digital Marketing Trends For 2025 And Beyond
- 11 Important Consumer Trends To Watch in 2025
- Consumers care about sustainability—and back it up with their wallets
- Global Ecommerce Statistics: Trends to Guide You Store in 2025
- 20 Ways To Adapt Lead Generation In A Privacy-First World
- The consumer data privacy paradox: Real or not?
- 70% of Australians don’t feel in control of their data as companies hide behind meaningless privacy terms
