Generative artificial intelligence (mostly referred to as AI) has hit the world with a bang, bringing potential for more growth, innovation and efficiency with it. But a lot of people struggle to take the first step in their own businesses – especially when it comes to marketing. Worries that removing the ‘human factor’ could put your clients and customers offside are common, and concerns about information safety are real.
But good use of generative AI can take your marketing game to the next level by helping your small business work smarter, not harder, saving you valuable resources and time and growing sales while boosting brand recognition. And this could mean big wins for small businesses.
In a nutshell, if you’re not using AI in some form in your business by now, you’re already on the back foot. Your competitors are certainly giving it a go with 49% of Aussies reporting using AI regularly.
So, if you’re ready to harness the power of AI marketing in your small business, here are our top five tips to get you started.
Five tips for AI marketing in your Small Business
1. Automate lower level, repetitive tasks
Nobody likes doing the same boring tasks over and over. But repeatable marketing tasks are excellent for handing over to AI. Use AI tools to automate tasks like sending emails, posting on social media and following up with leads. AI can even get you started on blogs, or help you come up with topics if you’d like to write more.
By ‘outsourcing’ the lower-level tasks, you can focus on the fun stuff or the higher priority tasks. But always make sure you check the content created by AI, to ensure its accurate, factually correct, ‘on brand’ and is well written with correct spelling and grammar. At this stage, it’s well known that AI can hallucinate, get confused and make mistakes. A human still needs to review everything (really – everything).
NOTE: Remember in Australia to remove American spelling from texts. We see this error occurring all the time. It’s only a small thing, but it’s important for professional writing.
2. Make messaging personal
We all love feeling special. AI lets you create personalised experiences for your customers without spending all your time on one person. Figure out what your different customer groups like and tailor your messages, content, and offers to suit them.
3. Data made easy
AI tools are like having a worker who can crunch numbers lightning fast. It can help you get valuable insights from your marketing data quickly. For example, you can feed it your reports and ask it to synthesise information like who’s buying your products, when they’re buying and what they’re buying. Then use it to find out what those insights might mean and make better decisions for future marketing campaigns.
4. Chatbots are your 24/7 helpers
Imagine having a helpful assistant who never sleeps – that’s what AI-powered chatbots are! Your AI chatbot can answer common customer questions, recommend products, process returns and even take orders, all day and night. Your customers get fast answers, and you get more time back in your day.
Just be sure to make it very clear that the person is communicating with an AI marketing expert. And give an easy option to take it up to a real human. Transparency is key and over 50% of people still prefer dealing directly with humans for their customer service needs.
5. Predict the future (sort of)
AI can help you predict what your customers might do next. It can look at past data to guess future trends, spot potential problems, and help you stay ahead of the competition. It’s like having a heads-up on what’s coming around the bend. And it can offer you opportunities to strategically prepare for those changes too.
The time to get started is now
AI can be a game-changer for small businesses. From smart email campaigns to friendly chatbots, there is a huge range of AI-powered tools and services to make your life easier.
But the time to get started is now. So don’t be shy – dive into the world of AI, try out different tools, and see how they can help your business grow.
Next steps for AI marketing
At Planet Marketing, we’re all about equipping you with the latest and greatest marketing tools. We know AI can feel overwhelming, but that’s where we come in! We can help you develop a custom AI marketing strategy that marries up with traditional marketing strategies and perfectly aligns with your unique goals, whether it’s boosting brand awareness or driving sales.
Contact us today for a free consultation. Let’s chat about how we can supercharge your marketing and content efforts with the power of AI.
In the meantime, keep checking back on our blog for more insights and strategies to stay ahead of the curve!
Planet Marketing provides practical and sustainable marketing advice – helping you determine what marketing suits your business best.
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