Helping businesses with their marketing and creative needs is what I enjoy most. I started my marketing consulting business in 1999 after leaving a senior marketing position in the tourism industry. Today, Planet Marketing enables me to continue doing what I love. My other passions are travel, nature and the environment. Planet Marketing was founded to meet the marketing needs of small businesses and tourism industry clients – offering practical and sustainable marketing solutions.
I really enjoy helping small businesses and destinations overcome their marketing hurdles, helping them find suitable and sustainable solutions that meet their specific needs and budget.
Supporting Outback, regional and rural Australia is important to me – and I love working and travelling in the Outback. My love for the Outback began as a young child, exploring the deserts and National Parks on camping adventures with my family – which we continue still to this day.
After completing my business degree and backpacking throughout Europe for a year, I started my marketing and tourism industry career in 1990; including 19 years now as a small business owner providing professional marketing services. I know and understand the needs and obstacles faced by small businesses and the tourism industry when it comes to implementing their marketing.
Planet Marketing has a niche focus on tourism marketing and sustainable marketing options that help businesses create longer-term strategies including corporate responsibility, and community and environment benefits – contributing to a sustainable triple bottom line (TBL: positive social, environmental and financial outcomes).
Areas of expertise are in the tourism and ecotourism industry include destination marketing, self-drive, caravan and camping niches; and NFP (not-for-profit) and membership-based organisations. I also founded and operate Our Planet Travel – to promote sustainable and responsible travel.
A small team of skilled marketing professionals help support Planet Marketing’s clients, providing services in their fields of expertise. This includes graphic designers; social media management, digital marketing and SEO specialists; website developers; photographers and videographers; and PR specialists. We work together to ensure the best team and services are provided for each and every client and project that Planet Marketing undertakes. Read more on my Local Partners page.
Planet Marketing is based in Brisbane, Queensland – servicing businesses locally, across Queensland, and Australia-wide.
Melanie Grevis-James has a Bachelor of Business degree (BBus, University of Queensland) and is an active member of:
- Australian Marketing Institute – Certified Practicing Marketer (AMAMI CPM)
- Australian Society of Travel Writers (ASTW)
- Ecotourism Australia
- A featured Expert with Tourism Tribe
- QTIC (Queensland Tourism Industry Council)
- Hills District Chamber of Commerce
- RTO’s in Queensland – Outback Queensland Tourism Association and Southern Queensland Country Tourism